What does the propaganda technique known as 'snob appeal' suggest?

The propaganda technique referred to as 'snob appeal' suggests that using a particular product or service grants one an elite or superior status. This approach targets consumers who aspire to be part of an exclusive group or who want to convey a sense of sophistication and luxury. By emphasizing the prestigious nature of the product, marketers appeal to individuals' desires to distinguish themselves from others and elevate their social standing.

This technique often includes the implication that owning or using the product will set someone apart from the average consumer, thereby reinforcing the notion that it is desirable to be part of the 'in-crowd' or to have access to products that are not available or accessible to everyone. In essence, the allure of exclusivity and high status is a powerful motivator in consumer behavior.